Jim Marsh — Founder, JMC Strategic Intelligence

Jim Marsh is an AI Leadership Strategist and founder of JMC Strategic Intelligence, where he helps executives, entrepreneurs, and teams integrate AI into leadership, decision-making, and operational strategy.

His focus is on practical, human-centered AI fluency—training leaders to navigate the AI revolution with clarity and confidence, without getting lost in hype or technical complexity. His approach is grounded in a belief that AI doesn’t replace leaders—it magnifies them. That’s why he built the PALLAS System: a human-first model for AI enablement, fluency, and cultural alignment.

20 Years at the Intersection of Strategy, Innovation, and Influence

Jim spent 15 years at HBO, where he served as SVP of Marketing Strategy, driving innovation and reimagining how the company engaged with audiences globally.

He led high-impact campaigns for Game of Thrones, Westworld, Euphoria, and The Last of Us, helping HBO Max scale to over 96 million subscribers. He oversaw global teams across media, content, creative, analytics, and partnerships—transforming marketing into a data-driven, AI-empowered discipline.

His award-winning leadership extended far beyond marketing. Jim led enterprise transformation initiatives, embedded digital intelligence into creative and strategic decision-making, and helped teams across functions adopt new ways of working. His Emmy- and Cannes Lions-winning Westworld campaign became a benchmark for interactive storytelling, AI integration, and cross-platform innovation.

What He Brings to Organizations Today

Through JMC Strategic Intelligence, Jim now helps leaders and organizations adapt to the speed and scale of AI—without losing clarity, confidence, or cultural integrity.

His work centers on:

  • Private Executive Advisory → High-trust, 1:1 support for navigating complex AI-era decisions.

  • Team Enablement → AI fluency training that builds confidence, trust, and real-world capability.

  • System Design → Structured thinking frameworks to scale strategy and sharpen decision-making.

Jim partners with high-agency leaders and high-integrity teams navigating transformation, complexity, and opportunity.